It's not every day you get the opportunity to design a brand from scratch. In this case, a hard seltzer drink in four flavors that should stand out as much as possible from its competitors. My role: Concept/Art Direction/Design
![](https://cdn.myportfolio.com/2e54b2ed6f88e6fd15f535c53464f1bd/e0c9a2cd-8f96-4be6-a5bd-6424e69563be_rw_1920.jpg?h=3fb006cb58f71274be6eb7f37a6d507e)
![](https://cdn.myportfolio.com/2e54b2ed6f88e6fd15f535c53464f1bd/09b71994-760b-409b-aced-e2164c84eb1d_rw_1920.jpg?h=9f7731b49b4a066c0ad23b17bd95164a)
![](https://cdn.myportfolio.com/2e54b2ed6f88e6fd15f535c53464f1bd/4f129f4e-0047-49b9-a662-cc3ee6bec64a_rw_1920.jpg?h=28a3f45cc823f6555fdb3c08c80d4506)
![](https://cdn.myportfolio.com/2e54b2ed6f88e6fd15f535c53464f1bd/aa05c80e-fba4-445e-9ee5-1522cd324b59_rw_1920.jpg?h=27ec7d483d3473447a6fedc668e3a1f0)
![](https://cdn.myportfolio.com/2e54b2ed6f88e6fd15f535c53464f1bd/d421b89e-38e5-46d3-a68b-76c030793248_rw_1920.jpg?h=b48816e56b565e699089d8457028b842)
![](https://cdn.myportfolio.com/2e54b2ed6f88e6fd15f535c53464f1bd/d14dfb7e-9242-4dbd-a690-e8c49ad11310_rw_1920.jpg?h=8e12b151227f6ead6a74315eaf9073a1)
![](https://cdn.myportfolio.com/2e54b2ed6f88e6fd15f535c53464f1bd/0a5566cc-7dbd-48db-854f-eb6a3f3341c5_rw_1920.jpg?h=7c0a9f831d1c9ea22190e3821d5da3cc)
![](https://cdn.myportfolio.com/2e54b2ed6f88e6fd15f535c53464f1bd/5175c73d-22e8-4b96-b00c-b3f99ceb03ae_rw_1920.jpg?h=666259477483faeec88bfee91cbe882d)
On the long way to the final result all of this happend as well:
![](https://cdn.myportfolio.com/2e54b2ed6f88e6fd15f535c53464f1bd/cde29adb-2ac7-408d-86bc-6560d42dae81_rw_1920.jpg?h=4d9837edac4346e7311ddf5cc449d29e)
![](https://cdn.myportfolio.com/2e54b2ed6f88e6fd15f535c53464f1bd/f55fabb4-d507-4a0d-9e37-e6439842accd_rw_3840.jpg?h=7c00e1997f044c059836a0e3d7ef687c)
![](https://cdn.myportfolio.com/2e54b2ed6f88e6fd15f535c53464f1bd/fefb3b52-692b-4b93-ba6e-c2321430ef76_rw_3840.jpg?h=7f779a8a324d4b9118ef8804dff2e778)
![](https://cdn.myportfolio.com/2e54b2ed6f88e6fd15f535c53464f1bd/a833a7ec-f35b-45a1-9169-417d6b025936_rw_3840.jpg?h=974524cbc2474676cb79068a7e7fc05d)
![](https://cdn.myportfolio.com/2e54b2ed6f88e6fd15f535c53464f1bd/3f003db4-3c13-4d20-a24f-952dc967b2fd_rw_3840.jpg?h=9833b3314ea5a91e12ee3d955adb9886)
![](https://cdn.myportfolio.com/2e54b2ed6f88e6fd15f535c53464f1bd/2871b86f-6dfd-407d-9571-4167c33b5a12_rw_3840.jpg?h=1e9a0da1e38015dfd17632307916ee7e)
![](https://cdn.myportfolio.com/2e54b2ed6f88e6fd15f535c53464f1bd/16c0c946-b281-48bc-b0fc-ec1238b811e3_rw_3840.jpg?h=9dc3b67373ce17f1874c41875016430d)
![](https://cdn.myportfolio.com/2e54b2ed6f88e6fd15f535c53464f1bd/05f3d914-1b6b-46fa-b795-fb65a49d1c56_rw_3840.jpg?h=6ef5e17b6315e67ba60902b66a973712)
![](https://cdn.myportfolio.com/2e54b2ed6f88e6fd15f535c53464f1bd/f195cd94-a2fb-44e4-b87b-eb2a46f6de6a_rw_3840.jpg?h=5d86291ac569ce36c5d88d632bdf0761)