Migros' own brand of detergents has a huge product range and can therefore solve any washing problem, no matter how specific.

My Role: Art Direction/Concept with Fabian Küchler, Graphic Designer: Jeremy Küng, Photography: Schaubstierli, Compositing: AschmannKlauser, Agency: Advico Young & Rubicam



My Role: Concept/Art Direction, Concept/CW: Fabian Küchler, CD: Dominik Oberwiler/Martin Stulz, Photography: Fabian Scheffhold, Compositing: Fluxif, Agency: Advico Young & Rubicam

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