Migros' own brand of detergents has a huge product range and can therefore solve any washing problem, no matter how specific.
My Role: Art Direction/Concept with Fabian Küchler, Graphic Designer: Jeremy Küng, Photography: Schaubstierli, Compositing: AschmannKlauser, Agency: Advico Young & Rubicam
![](https://cdn.myportfolio.com/2e54b2ed6f88e6fd15f535c53464f1bd/ebd4f1e3-2b06-4824-9222-edff890c2838_rw_1920.jpg?h=6e6a71fc47757a5e6c41941d7fc4cf9b)
![](https://cdn.myportfolio.com/2e54b2ed6f88e6fd15f535c53464f1bd/56ae8d02-114a-4aed-ab07-5e2cea5152f9_rw_1920.jpg?h=cde4b02b83f6c751185813bdafb581b6)
My Role: Concept/Art Direction, Concept/CW: Fabian Küchler, CD: Dominik Oberwiler/Martin Stulz, Photography: Fabian Scheffhold, Compositing: Fluxif, Agency: Advico Young & Rubicam
![](https://cdn.myportfolio.com/2e54b2ed6f88e6fd15f535c53464f1bd/897a0537-8507-4ca2-8e3f-3ef94c78a684_rw_1920.jpg?h=900af765fcadacf10f49eba094905e86)
![](https://cdn.myportfolio.com/2e54b2ed6f88e6fd15f535c53464f1bd/91d01c88-5767-48c6-bd5c-8ff946af2eb7_rw_1920.jpg?h=888bc77d8ac44642635f0fedf35db1ab)