With its brand claim "Switzerland is our sports ground", Ochsner Sport encourages Swiss people to get out and play sports. Be it by bike or with running shoes from spring to fall, or with skis and snowboards in winter. But this year everything is a bit different. For the first time a football world championship takes place in winter. Therefore, we let football become the new winter sport.
My role: Concept with tobias röben, creative direction: Lukas Amgwerd, Lukas frischknecht, Pablo Schencke, Alexander Jaggy, director: Bart timmer, agency: thjnk/czar