How do you promote the sale of official football jerseys when the worldcup is held in winter? We thought by making football the new winter sport.
My role: Idea & Concept with Tobias Röben, Director: Bart Timmer, ​​​​​​​Creative Direction: Lukas Amgwerd, Lukas Frischknecht, Pablo Schencke, Alexander Jaggy, Agency: thjnk/Czar

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