As of this year, young people have access to more powerful and therefore faster motorcycles. Still, they lack experience, behave more impulsively and often overestimate themselves. But no sixteen-year-old is keen to hear the rules of conduct of the prevention authorities. That's why we developed our campaign directly with them.
My Role: Art Direction & Concept with Tobias Röben, Director: Tillo Spreng, Illustrator: Christina Baeriswyl, Creative Direction: Adrian Merz, Agency: SirMary/Dynamic Frame