As of this year, young people have access to more powerful and therefore faster motorcycles. Still, they lack experience, behave more impulsively and often overestimate themselves. But no sixteen-year-old is keen to hear the rules of conduct of the prevention authorities. That's why we developed our campaign directly with them. My Role: Art Direction & Concept with tobias röben, director: Tillo Spreng, Illustrator: Christina Baeriswyl, Creative Direction: Adrian Merz, AGency: SirMary

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